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Business of Influencing
Unit 1
Welcome, what you’ll learn (5:11)
What is influencer marketing? (8:19)
How influencer marketing impacts a business (10:52)
How many followers do you need to get paid (7:49)
Unit 2
Prospecting businesses (3:29)
Research tools (15:41)
Finding the right business (6:38)
Unit 3
Contacting the businesses (4:59)
Branded email signature (3:36)
How to pitch yourself (5:10)
Media kit run through (5:40)
Creating a personalised campaign
Pitch template run through (7:53)
Unit 4
Working with an agency vs directly with the business (2:25)
Advantages to working with an agency (8:12)
Disadvantages to working with an agency (5:06)
Unit 5
What is an affiliate program? (4:05)
Are affiliate programs worth it? (5:33)
Unit 6
Benefits of being on a PR list (4:18)
The steps to get on a PR list (4:51)
Unit 7
Legally covering your back (0:49)
Contract run through (2:48)
How to spot a fake business (2:38)
How to spot a scam sponsorship (5:42)
Unit 8
Post-campaign (1:05)
Sharing the stats (8:34)
Unit 9
Other platforms (4:51)
Advantages/disadvantages to using platforms (4:57)
YunoJuno (3:48)
Fiverr (11:36)
Unit 10
Learn more (1:07)
Attachments
Media kit template
NDA contract template
Pitch template
Benefits of being on a PR list
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